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In April 8th, CO sponsored by the State Ministry of industry and Chinesenewspaper "2013 Chinese industrial enterprise brand competitiveness evaluationactivities", announced the results. Jiangsu Shenghong Polytron Technologies Incwon the "2013 Chinese industrial enterprise brand competitiveness" the national top ninety-fourth, District of Wujiang became the only one to enter the list of enterprises.

Evaluation of the activities of brand competitiveness China industrial enterprise isthe Ministry of industry and promote the construction of the brand, brandextension pole, carry out the brand development work. To establish the evaluation platform, designed to verify the brand cultivation work, for the relevant government departments to give policy support to provide basis for enterpriseadoption. This activity is held for the first time, the evaluation of publishingactivities will be released by.

Faced with the transformation and upgrading of the background in the traditional textile industry, "brand economy" is leading the industry trend. Fiber technologySheng Hong Company has been committed to innovation, with advancedtechnology and sustainable technology innovation ability, in the industry take the lead in the large-scale use of ring blowing cooling process and technology, and in 2008 successfully developed the single yarn density is only superfine fiber products of 0.14dtex, the world's leading technology of superfine fiber production;in 2013 with the foundation group biomass differential fiber project, Sheng Honghave a high level of integrity biomass synthetic polymer fiber industry chain, thecrude glycerol from biodiesel production as raw materials, preparation of PDO by bio fermentation technology, breaking the monopoly of foreign raw materials, thedomestic production of PDO products, and lay the foundation for thedevelopment of PTT industry in china. In addition, Sheng Hong paid great attention to low-carbon technology development and industrial investment,vigorously develop low carbon industries, realize the green production.

Sheng Hong will be based on its actual situation, give full play to its advantages,promote the sustained and rapid development, comprehensive and coordinated development of the enterprise brand, to promote the overall image to a new higher level. Relying on the national enterprise technology center, Jiangsu province (Sheng Hong) new textile materials research institute and other first-class research and development platform and professional R & D team, brand development, brand building, make the fiber technology innovation has become the main support for the development of enterprises, will Sheng Hongconstruction to become internationalization, branding, corporate image of green technology fiber the bright, to "establish the first brand in the industry, create a world first-class enterprises" target solid stride.